Broadband speeds are the first casualty of truth

Internet service offerings slow down when service providers are forced to advertise accurate speed levels. In particular, the speed of teaser packages, designed to lure in price conscious subscribers, fall by 41%. That’s the conclusion of a British consumer group, following a study of how ISP advertising practices changed in the wake of a new U.K. regulation that forces them to make accurate service claims.
The Consumers’ Association says the down shift was sudden, coming soon after the new rules took effect…
… MoreThe majority of broadband providers have been forced to cut the headline speeds they advertise when selling deals, following recent changes to advertising rules, according to new [Consumers’ Association] research.


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