Apple unveiled a new subscription video service last week. If it were any other company except Apple making the announcement, there would have been a huge yawn from the market. The Apple TV service, at least what we know of it, isn’t significantly different from other over-the-top services. They’re borrowing business model bits from several different platforms and putting the pieces together a little differently and, but overall it looks very familiar.
Apple will have exclusive programming, as the big OTT players do, and that will help it position its video brand as it has for HBO and Netflix, but it’s just icing on the same cake as everyone else’s.… More