Apple and Samsung are in a dead heat in the U.S. Both companies captured 35% of smartphone sales for three months ending in August of this year, according to Kantar Wordpanel, a market research firm based in London. Apple is showing strength in carrier distribution channels, particularly with Verizon…
“Apple maintained strong momentum in the US one month before the release of iPhone 8 and iPhone 8 Plus, and grew its sales share by 3.7 percentage points year-on-year, compared to Samsung’s growth of 0.8 percentage points,” [Dominic Sunnebo, Global Business Unit Director at Kantar Worldpanel said]. “Weaker sales through Verizon hurt Samsung as Apple approached a 50% share within the largest US carrier – an even higher proportion than at AT&T, a traditional iPhone stronghold.”
Kantar bases its market share estimates on operating system sales data. Overall, Android has a commanding lead, with 63% of the U.S. market. But Apple is gaining ground. Its 35% share of operating system sales is up 4% from the same period a year ago, while Android’s share has dropped 3%.
Apple also appears to be benefitting from the demise of the Windows mobile operating system, which dropped from 2% of the U.S. market to 1%. Blackberry is in even worse shape, with just 0.3% U.S. market share.
In China, the world’s biggest smart phone market, Apple’s iOS gained 4% year over year, climbing to 18% market share, while Android dropped 4% to 82% – still a commanding lead. Windows is at a big fat zero percent in China, which is the principal reason its worldwide share crashed to virtually nothing, according to some estimates.
Huawei is the leading manufacturer in China, with 31% of smartphone sales. BBK Electronics, which sells under the Oppo and Vivo brands, is second with 20% and Apple is third. “The flagship iPhone 7 and iPhone 7 Plus were the two top-selling models in urban China during the period”, according to Kantar’s press release.
Click to download the study
Even though U.S. consumers feel jilted by their Internet service providers, they’re still in love with their smartphones. According to the latest American Customer Satisfaction Index (ACSI) telecommunications survey, smartphone makers rate a 79 on a 100 point scale, one point up from last year and only three points behind the most highly rated industry sectors – consumer electronics (at least the television and video player side of the business) and full service restaurants.
Apple edged out Samsung for most highly rated manufacturer, scoring 81 points, a gain of one. Samsung wasn’t far behind, getting an 80, which was unchanged from 2015. Satisfaction fell off sharply after that, though, with Motorola/Lenovo in third place with 77, HTC in fourth with 75, and LG and Microsoft/Nokia tying for fifth at 74. “All others” got 73 out of 100.
When individual models are rated, it’s Samsung that comes out on top. Its Galaxy Note5 scored an 86, with Apple’s iPhone 6s Plus close behind at 85. HTC’s Desire and LG’s Leon LTE were at the bottom of the list, both receiving a rating of 67.
Mobile carriers don’t do as good a job satisfying U.S. subscribers as the manufacturers. The industry overall rated a satisfaction score of 71 out of 100, as did AT&T and Verizon. Sprint was at the bottom with 70 and T-Mobile did the best of the big four with a 74. Subscribers like both the brick and mortar and web store experience offered by the carriers, as well as network coverage and call clarity. The highest level of dissatisfaction was with call centers, service plan choices and mobile broadband speeds and reliability.
Just enough to start the day.
Two alternative, Linux-based smart phone operating systems are still in the game, but might be headed towards greener markets. Version 3.0 of the Tizen OS is due out in September and the Sailfish OS has a new, $12 million lifeline.
Tizen is an open source project that’s largely driven by Samsung. It started out as an alternative to Android and a replacement for Bada, Samsung’s previous in-house OS. So far, it hasn’t found much traction in the mobile phone market, despite Samsung’s dominance of that sector. A couple of Samsung smart phones with Tizen installed shipped to India, but so far haven’t done very well.
On the other hand, Samsung is installing Tizen on its Gear smart watch, as well as smart TVs and other consumer electronics products that are less dependent on the good will of independent app developers. The 3.0 upgrade is pitched as “IoT ready”, according to an article in PC World with support for “refrigerators, light bulbs, washing machines, and even vacuum cleaners”. It could evolve into the OS of choice for connected devices, which are more or less self-contained and don’t need third party apps or services.
So long as it has a sugar daddy with deep pockets and a clear business case, the Tizen project will push ahead and its adoption rate will continue to grow, even if it’s just within the Samsung universe.
It’s harder to see where Sailfish is heading, or even why anyone would want to invest in its parent company, Jolla. A plan to make and sell a tablet fizzled out, and its only ray of hope is Turing Robotics’ decision to move from California to Finland and switch to Sailfish, seeking to leverage tougher privacy laws into a high security selling proposition. But given the increasingly heated battle between tech companies and the U.S. government, and Blackberry’s willingness to hand over encryption keys to Canadian authorities, there might be a market opening for Turing and Jolla.
Virtual reality is ready for a break out into the mass market, but augmented reality is not offering a compelling product to consumers yet. It was hard to find a gee-whiz proposition while wandering through the Las Vegas Convention Center today at CES, or indeed much of anything that was significantly different from last year. Except for the virtual reality headsets and the long lines of (mostly) guys waiting for their turn to try one out.
Occulus seems to be emerging as the gold standard in the market. Compatibility with the platform was widely touted by VR entrants looking to generate some quick credibility, much like companies with new home automation products did with Nest last year.
The Consumer Technology Association – the rebranded host of CES – is predicting that virtual reality will be a $540 million product category this year, with 1.2 million units sold.
I tried Samsung’s Gear VR demo, which involved a $99 headset adaptor that turned one of their top end mobile phones into a VR player. It was fun surfing in Tahiti for a couple of minutes. If you already have a new Galaxy 6, it’s a no brainer add on. It’ll run Occulus games and interactive content, such as a day hanging out with LeBron James, that Samsung is producing. As far as I know, it’s the first time that Samsung has dipped a toe in the content creation world.
Augmented reality, on the other hand, was a non-starter. The prevalent application was previewing home improvements and decorating options. I didn’t see any applications or consumer-friendly products that would appeal to a mass audience.
The highlight of the day was stumbling on a live celebrity interview with Edward Snowden, the fugitive nemesis of the National Security Agency, via a Suitabletech telepresence robot. Peter Diamondus, of X-Prize and Singularity fame, had a friendly and fascinating conversation with him. More on that tomorrow.
Home field advantage.
The prospects for widespread adoption of 4K television technology and programming – often referred to as ultra high definition – are slowly getting better in the U.S. According to Akamai, which just released its State of the Internet report for the second quarter of 2015, about a fifth – 21% – of U.S.-based users on its network are running at 15 Mbps or better, which ranks 18th best in the world. That’s the minimum service level needed to stream 4K programming.
California does better than that with 26% of Internet connections on the Akamai content delivery network measuring 15 Mbps or faster, which would put us at 14th internationally, with about the same adoption rate as Finland and the Czech Republic. As with Internet speeds, South Korea, Hong Kong and Japan rank first, second and third respectively.
South Korea is particularly strong when it comes to 4K capable homes, more than half – 53% – clear the 15 Mbps benchmark. That gives South Korean manufacturers in general and Samsung in particular a big competitive advantage. The ability to field test new products in the home market, where high speed broadband adoption is robust enough to support significant content production as well, will boost development of the technology.
The U.S. and Californian figures are encouraging, but might also be misleading as well. The more people that buy service packages at or above the 15 Mbps level, and the more they start streaming high bandwidth 4K programming, the more clogged local and long haul infrastructure will become. It’s one thing for a relatively small fraction of users to occasionally hit high speeds. If that becomes the norm for streaming traffic, though, core infrastructure, from the neighborhood level on up through connections at Tier 1 Internet exchanges will have to be upgraded to handle the volume and avoid complete logjams.
Or maybe just the future of washing machines.
The Tizen operating system is at the center of Samsung’s Internet of things strategy, according to a company blog post. Backed by Intel and others as well as Samsung and originally intended to be an alternative to Android in the mobile phone space, Tizen’s focus appears to have shifted to embedded systems…
Tizen requires less processing power and memory, thereby ensuring faster device speeds while consuming less energy…
Because it is lightweight, Tizen is optimal for use across a wide spectrum of smart connected devices in the IoT space. While devices with high demand for computing power, such as smartphones and TVs, are part of the IoT, so are devices that require relatively less computing power, such as wearables, vacuum cleaners and washing machines.
Samsung isn’t giving up on Tizen for heavier applications. It’s still the OS of choice for its smart TVs and it’s launched a Tizen-based smartphone in India, albeit to a lukewarm reception.
But clearly Samsung is looking at a development fork: a smart, processor-intensive version that might or might not find a useful place amongst the other descendants of Unix, versus a strategy of optimising it for the stripped down requirements of the moderately bright devices that are likely to comprise the vast majority of IoT nodes.
That’s in keeping with the promise that Samsung CEO BK Yoon made at CES last month, saying “our IoT components and devices will be open. The Internet of Things needs an open ecosystem”. Where Android is a creature of Google, the Tizen project runs under the flag of the Linux Foundation. Samsung and Intel are first among presumed equals in managing the project, but given the foundation’s governance structure that needn’t always be so.
One of the key reasons smart phones took off was the fact that purpose-built operating systems were developed. Whether or not it’s Tizen, an open source, community-managed device OS that’s optimised for lightweight IoT needs and directly integrated with the security, control and networking operating systems that’ll tie them together is the best way forward.
Sometimes you get the best stuff at the very end.
Blackberry unveiled a new tablet device this week, called the Secutablet. With a price north of $2,000, it’s intended for a limited market but it does show that the company finally has a plausible long term survival strategy. It’s a change of direction for Blackberry, one that executives have talked about for the past three years. Instead of making devices and operating systems, they are focusing on their core competency – security – and leveraging the brand identity that goes along with it.
There doesn’t seem to be much in the Secutablet that comes from Blackberry itself. The device is made by Samsung (which is also integrating Blackberry technology into its enterprise products), the operating system appears to be Android (although that’s still to be confirmed) and the apps, or at least the secure shell that the apps run in, come from IBM. Presumably, the secret sauce that Blackberry adds to the mix is its secure telecoms system.
That system, and the proprietary technology it’s based on, is Blackberry’s crown jewel. If they’ve finally figured out how to usefully integrate it into the devices and operating systems that have won the battle of the marketplace, then it means Blackberry has a future, albeit one’s that’s greatly diminished from the days when it was the top dog of mobile data.
The Secutablet itself is a niche device that will appeal to people that need access to very secure documents and other data. It’s a media consumption device, because that’s what tablets do well. Think of it as a substitute for paper copies of documents. I’d bet that a key feature is that a document cannot leave a device that it’s sent to (or be intercepted en route, of course), preventing unauthorised sharing. That kind of network security is an additional protection on top of the encryption and access control that any tablet could support, and it’s Blackberry’s sole remaining competitive advantage.
Krzanich drones on.
I didn’t give Samsung CEO BK Yoon enough credit for his keynote address at CES on Monday. Big ideas and industry leadership were front and center; product plugs were sparse and unnoticeable. You might disagree with his ideas and be unimpressed with his leadership, and dismiss it all as self serving, although I wouldn’t. But he filled the true role of a keynote speaker by showing his audience his vision of the future.
The contrast with Brian Krzanich, last night’s keynoter, couldn’t be starker. Instead of thinking, the Intel CEO came out selling, and kept on pitching one product after another for an hour.
It’s not that he didn’t have some useful things to say. He’s right to point to new ways of interacting with, controlling and powering devices as a major trend, and wearables and increasingly intelligent devices – autonomous drones, for example – as boundary-breaking product categories. But instead of saying something interesting about what it all means, he launched into one product demo after another.
Cool stuff, to be sure. Using wearables to augment human senses – particularly for the visually or otherwise impaired – will be a huge benefit to people, as well as a likely breakout product category in a rapidly ageing society. Products are important, particularly at CES, and tangible proof of concept gives credence to ideas.
Krzanich ended on a corporate social responsibility high note. He announced an Intel initiative to hire, promote and retain more minorities and women – a response, he said, to the gamer-gate controversy and the recent release of dismal industry hiring stats.
He hinted at a vision, and could have used his time to try to speak eloquently and maybe inspire the industry. Instead, he chased drones around the stage.
“As president of Samsung I am making a promise: our IoT components and devices will be open”, declared BK Yoon, CEO and president of Samsung Electronics. “The Internet of Things needs an open ecosystem”.
He was speaking to a packed keynote audience at CES tonight. The head of the planet’s dominant consumer electronics company remarks put him squarely on the side of open standards and freedom of access on the Internet.
Samsung will need easy and open access if it’s going to meet the goals Yoon laid out tonight: by 2017, 90% of Samsung Electronics – and all of its phones and televisions – will be IoT enabled, and within 5 years all products, across all lines, will be.
Yoon said that he’s heard many people in the industry say that the IoT should run on a common operating system. The problem, though, is that when other companies put a standard forward, “it only works with only their technology”.
He highlighted Samsung’s role in developing SmartThings, one of the IoT OS contenders, saying that he got involved only on the condition that the result will be an open standard. Yoon also made a commitment to support the development community, saying Samsung was going to expand its developer outreach program and spend more on it, above even last year’s $100 million.
“The technology to make it happen is real, the Internet of Things is ready to go”, he said. The prime benefits will be “personal safety and consumer convenience”. But “the Internet of Things must be secure. Security must be baked into the hardware and software at every level.”
Yoon’s vision comes down to cooperation, not just between companies but across entire industries. “We all have to work together”.