Twitter spikes the political ad ball into congress’ court

31 October 2019 by Steve Blum
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Volleyball spike

Twitter will stop accepting political ads, for either candidates or causes. Posts on individual accounts aren’t affected. In a series of tweets (of course) CEO Jack Dorsey cited the “risks to politics” as his reason…

We’ve made the decision to stop all political advertising on Twitter globally. We believe political message reach should be earned, not bought…

A political message earns reach when people decide to follow an account or retweet. Paying for reach removes that decision, forcing highly optimized and targeted political messages on people.