The set top box is on the run, harried away by television manufacturers. Toshiba sounded the hunting horn this morning, unveiling its Cell TV product line. Don’t be fooled by the name, it’s a classic case of branding in a vacuum. It has nothing to do with mobile phones. It’s a computer morphed into a set top box and wrapped with a big screen TV. The set top box is the TV.
Spot the set top boxToshiba calls the chip that powers it the Cell TV Broadband Engine, which was developed in a joint venture with Sony and IBM.… More