Fitness trackers could be this year's gift everyone gets but doesn't use

26 November 2015 by Steve Blum
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It has wrists, but does it it have legs?

The fitness tracker category is going to huge this holiday season. It’s hard to go to a meeting without seeing a Fitbit or a similar bracelet on the trendiest wrists in the room.

Most people seem to use the devices for step counting, to reassure themselves that their normal daily activity is an adequate workout. It’s useful feedback, and a lot of people seem to be altering their routine to maximise steps.… More

Fitness for Christmas is a mobile game

12 October 2013 by Steve Blum
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Old school only gets you so far.

About half of the annual sales of consumer electronics products will come between now and the end of the year, so manufacturers are feverishly trying to get their new products in front of consumers. Fitness applications, particularly ones built around smart phones, are getting an increasing amount of attention as the holiday selling season builds.

There’s no question that mobile phones are part of the standard kit for athletes (although hopefully not during races).… More