Google’s bootprint in Austin won’t be Texas-sized

by Steve Blum • , , , ,

Google Fiber plans to start offering gigabit service in a handful of Austin neighborhoods in December. That’s the word from a press conference held by Google earlier today. Details are sketchy so far – all I could find in the way of coverage this afternoon was a brief write-up on a website published by a local newspaper, Community Impact.

The article, bylined by Joe Lanane, identifies Austin’s South Lamar, Zilker, Bouldin and Travis Heights neighborhoods as ground zero, and quotes Mark Strama, Google’s local manager, as saying…

That is where we will start—that is not where we will finish…Not every part of Austin will get fiber, but all areas will have the opportunity, and we will build in the areas with the highest demand.”

Lanane reported that Strama did not say how much Google is going to charge for the promised gigabit-level service, but that at least one element of the Kansas City package will remain on the table: pay a $300 connection fee and get “free” Internet service – 5 Mbps in KC – for a period of time.

It appears that, as in Kansas City, Google will focus on building out in Austin fiberhoods where a sufficient number of residents have ordered service.

Google is not putting universal service on the table. It clearly is cherrypicking affluent neighborhoods. But the impact of Google Fiber on the Austin market is more widespread. It’s no coincidence that AT&T just announced it is offering actual gigabit service there – as opposed to its Gigapower gigaweasel – although, like Google, availability is more limited than you might think. In AT&T’s case, only those homes – primarily recently built ones – with direct fiber connections qualify.

Lots of questions to answer still. But at least we now have a deadline to watch.