3G networks reach deep into Australia and New Zealand

by Steve Blum • , , , , , , ,

Travelling through New Zealand and Australia with a smart phone or iPad is painless and relatively inexpensive for a traveller. Three national mobile networks – Telstra, Optus and Vodafone – cover Australia. Optus also markets service under the Virgin Mobile brand. In New Zealand, it’s Telecom NZ and Vodafone, with newcomer 2degrees building out its network.

My assessment of actual coverage is subjective. I used Vodafone in both countries, and Telstra in Australia. Vodafone NZ and Telstra do a very good job of covering the areas I visited: long swathes of both North and South Islands in New Zealand, and Melbourne, Adelaide and the countryside in between in Australia. Vodafone Australia’s coverage is less comprehensive. I occasionally checked on Optus’ and Telecom NZ’s availability, and could not see any significant difference between their coverage and that of Telstra and Vodafone NZ, respectively.

All four companies market their services through their own stores and resellers, and do a good job of reaching out to travellers with iPads and unlocked GSM/3G phones. I have a long standing pre-paid account with Vodafone NZ that lets me use its Australian sister network on the same terms. Just topping up once a year keeps my phone number active.

Getting a microsim for my iPad from Telstra took longer than it should have – I spent about 45 minutes in a Melbourne store going through the bureaucratic steps necessary for setting up an account, and the other three carriers appear to have similar procedures. It’s a far cry from Vodafone’s UK operation. Travellers there can pop a credit card into an airport vending machine and, for £10, get a microsim and 250 MB of data.

Costs are very reasonable. In Australia, Telstra, Vodafone and Optus all offered a microsim with 3 GB of data for A$30. Published prices are different but, judging from discussions with store staff, all three aggressively meet or beat each other’s special deals on the street. There are a few Virgin Mobile brand stores as well, and they’re aiming at more even more cost conscious buyers: a A$5 microsim comes with 300 MB of data. Avoid a couple of hotel or WiFi hotspot day use charges and it’s paid for itself. In New Zealand, microsim costs range between NZ$20 to NZ$50 for up to 3 GB of data.

New Zealand and Australia have always bee very pleasant places to do business. Ubiquitous, fast and cheap mobile broadband coverage makes it very easy, too.