Google's Project Loon floats a business model

18 April 2015 by Steve Blum
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Project Loon isn’t so loony, according to the latest Google video about the project. In it, Mike Cassidy, the Project Loon team lead, said that they’ve figured out how to scale up from single test launches in New Zealand and California to dozens of launches a day, supported by a manufacturing facility that can turn out the thousands of balloons they need.

The idea is to float high-altitude balloons equipped with LTE mobile phone technology in the stratosphere, and steer them into a usable telecoms constellation by varying the altitude.… More