small cells

Mobile broadband companies are increasingly getting it when it comes to aesthetics, but pledges made on the front end aren’t always fulfilled by construction and operations staff or backed up by management. Wireless lobbyists and public relations people understand that they need to speak the right words to massage away concerns about how small cell installations will look as they proliferate along urban and suburban streets. But those oh-so-sincere promises, accompanied by beautifully rendered conceptual drawings, don’t always survive the descent into contract language, let alone appear on poles.… More