Life and death alerts are low tech/no tech, California firestorm study shows

Social media and other online services were not the way people received lifesaving warnings when a firestorm tore through three northern California counties last year. Nearly all were alerted to evacuate via phone or personal contact, or by their own eyes, ears and noses.

That’s a top line read of the data from a study just published by the North Bay/North Coast Broadband Consortium. They ran an online survey and 3,700 people responded, nearly all of them from the hardest hit counties of Mendocino, Napa and Sonoma.… More