- Consumer information.
- Volume selling.
- Physical presence.
Online retailers have inexhaustible information and limitless volume. Consumers save time and money.
Big box retailers have as much volume, and a physical presence that allows consumers to touch and feel products however they choose, and have the instant gratification of an on-the-spot purchase. Customers stay in control.
Manufacturers can sit back and enjoy the ride, or they can build the value of their brands by combining their ultimate control of information with a physical and/or virtual presence that promotes a direct personal relationship with consumers.… More