Tag Archives: yahoo

Yahoo CEO puts mobile first

by Steve Blum • , , , ,

Mayer steps out at CES.

“Mobile takes the things that Yahoo has excelled at, like news and mail, and puts them in your pocket”, said Marissa Mayer, CEO of Yahoo, as she walked onto the keynote stage at CES this afternoon and launched a mobile makeover of the company. “Mobile is all about growth”.

Yahoo now has 400 million mobile users every month, she said. And that’s not even counting Tumblr. On average, smart phone owners are spending five times as much time using their devices now, than they did three years ago. Mayer intends to continue driving that growth with news and features optimised for mobile consumption. Which is more than just coming up with mobile friendly designs. It also means optimising the text and layout of news stories for mobile attention spans.

The problem they’re addressing, according to Mayer, is the “too long, didn’t read” – tl;dr – information overload that comes from being constantly connected to countless news sources. The just introduced Yahoo News Digest tailors two news updates a day to your preferences, using algorithms to combine information from multiple sources into a single story, with summary text and meaningful images. That’s the idea, anyway. There will be some level of human review of new content before it goes out, though.

Mayer kicked off digital magazine and video content services, also optimised for mobile consumers. Her choice of CES as a launch pad says a lot about the new reality of consumer electronics, where smart phones and tablets are taking an increasingly large share of annual retail spending. But it was also an attempt to bring Yahoo back into the top tier of Internet media companies by putting Mayer on an equal footing with giants of technology and media, past and present, who have graced the CES keynote stage.

With 800 million users, Yahoo has a big enough audience to make a comeback. If Mayer can deliver on today’s content promises.

Real-time tweets from CTIA and Showstoppers, 7 October 2009

Julius Genachowski, FCC chair, CTIA keynote, commends ATT, Verizon for opening iPhone to Internet calls, adopting Android.

Four priorities at FCC, spectrum for 4G, remove obstacles to 4G, “fair” rules of road for Internet, empower consumers.

Ralph de la Vega, ATT CEO up now, thanks Genchowski, but warns of danger of interference.

Ralph saying US mobile industry most innovative, consumer friendly in world, damn we’re great.

Ralph descends into ATT sales pitch, time for a nap.

David Ko Yahoo Mobile SVP up now, he’s excited about Yahoo’s ads.

Ko hands off to tacky home page demo, abuse of a captive audience IMHO, l8r dood.

At Showstoppers event at CTIA show, saw some interesting companies and products.

FloTV is potential disruptor. Originally delivered streaming video for Verizon and ATT, now going direct to consumers.

FloTV will be selling something like 16 TV channels nationwide, via UHF channel 55, for $9 per month.

FloTV demonstrated branded mobile device with $249 price point, but no reason to think their market is limited to mobile subs.

FloTV essentially $9 per month basic cable with streaming news, sports & such. Get rest off air & by download, bye bye cable.

BOLT browser launched out of beta by Bitstream, heats up browser competition, further tilts market away from native apps.

Virgin Mobile showing first nationwide pay-go mobile broadband. $149 dongle, buy bandwidth in $10 or more increments.

Friendcaller.com showing browser to browser VOIP, not revolutionary but still a neat angle that’ll find a market.

Intermap has Accuterra service, runs on iPhone, links GPS data to downloaded maps of parks, wildlands, fine for tourists.

Talked to Zer01 Mobile, claims unlimited data & voice for $70/month, lots of holes in their story though.

Mobile devs aligning into 2 camps: those who do & don’t play nice with iPhone. Is iPhone the Apple II of smartphones?

Quick look around the press room at CTIA, nearly everyone using Macs, even the guy from PC World magazine.