Tag Archives: asus

Android becomes the Windows of opportunity

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It goes both ways. But maybe not much longer.

Microsoft continues to slide toward the back of the mass computing market pack. Three more signs it’s losing its grip on consumer-grade devices:

  • Acer is coming out with an ARM-based desktop PC that runs the Android operating system. Earlier this year, Acer was the first major manufacturer to report that Linux-based Chromebooks were trending better than Windows PCs.
  • Asus just announced a hybrid tablet/desktop product with two Intel processors that runs Android in tablet mode and Windows when it’s docked. Apparently, Asus thinks any clunkiness caused by having two OSes onboard will be outweighed by the superior user experience Android delivers on mobile devices.
  • Microsoft is slashing the price manufacturers pay to install Windows RT on small tablets. It seems particularly desperate because RT was the first Windows version released for ARM processors, which dominate in mobile devices.

Windows simply doesn’t add enough value to a device to justify its cost. Arguably, it doesn’t add any value at all compared to Android, which is free.

Cutting the price for RT isn’t an exception. It’s the first step onto the slippery slope of competing on price rather than relying on the power and user experience of Windows to make the sale. Such as it is.

Keep a close eye on how Acer and Asus fare with their new products. If Acer starts to expand its desktop Android line – particularly into Intel-powered devices – and Asus stays the course with a dual OS strategy, it’ll be a clear sign that Microsoft will eventually have to cut its margin on Windows across the board.

Android is just a consumerised version of Linux developed for mobile devices. If it “just works” with consumers, there’s no reason full scale distros, like Ubuntu, can’t do the same. Microsoft is learning it’s hard to compete with free.

Three things you won’t see at CES 2013

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Rocking with Jonney.

No computer companies. Ten years ago, they were the stars of the show. The final keynote by Microsoft’s Steve Ballmer last year marked the end of their run. (Apple was so far ahead of the curve they stopped showing up before they stopped being a computer company).

I’ll miss ASUS’s Jonney Shih and even Intel’s Paul Otellini. They had interesting ideas to share, and said it well. On the other hand, some won’t be missed. Ballmer’s snarling product demonstrations and Cisco CEO John Chambers’ autistic self promotion performances were embarrassing to sit through.

Second, consumer friendly home automation products and systems won’t appear. I hope I’m wrong. I had such great hopes for it last year, thinking at the time that service providers like mobile telecoms companies and cable operators would finally muscle into the business. Not so. It’s still a fragmented sector crammed with incompatible and, frequently, incomprehensible products.

The third thing you won’t see at the Consumer Electronics Show is, well, a consumer electronics show. Or so the Consumer Electronics Association, the organizers, are telling us…

Note to Editors: The official name of the global technology event is “International CES.” Subsequent references to the show can be shortened to “CES.” Please do not use “Consumer Electronics Show” to refer to the International CES.

I don’t know when this name change happened. It might have been a while ago and it didn’t register – some things tend to get caught in my mental spam filter. Particularly when it has corporate brain trust written all over it.

To be fair, it makes a certain amount of sense for CES. With specialized consumer electronics retailers dying out, the show is less and less about filling distribution channels and increasingly about showcasing products, of any kind, in order to drive demand directly.

On with the show.

Shouldn’t it be One Tablet per Child?

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And the hits just keep on coming.

Forbes has made it official: the tablet killed off the netbook. Better late than never.

It was obvious to anyone at the CES Unveiled 2012 event back in January. The One Laptop per Child (OLPC) display was mobbed, as they demonstrated a $100 tablet that replaced their original $100 computer project. Which, by the way, was the genesis of the netbook.

They never quite got their computer down to the target price point, but so many people who saw the prototypes said “I want one” that manufacturers such as ASUS and MSI jumped on the opportunity.

The $100 tablet, though, is looking like a like a winner. An OLPC team brought box loads of them to a remote village in Ethiopia, dropped the boxes in the middle of town, and left.

Five months later, they returned to find that the kids had figured out how to use the tablets, despite the fact they couldn’t read or write and didn’t speak a word of English.

For no good reason, someone involved in the project had disabled the cameras in the tablets. The kids figured out that the camera 1. existed and 2. didn’t work. So they hacked it. Kids who apparently had never seen a computer before figured out how to bust into the Android operating system and kludge a fix.

I’m looking forward to getting an update on the OLPC project at CES in a week or so. If you want to see great ideas at work, you need go no further than their booth.

NVIDIA CEO Huang gets the vision thing

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It was a little odd watching the CEO of NVIDIA, Jen-Hsun Huang, spend most of his press conference time editing photos, remoting from one device to another and playing computer games. NVIDIA is a chip maker, not a game publisher or software company or computer manufacturer. But his roundabout approach was a dramatic way of proving the power of his chips and the platforms they support.
The hour long demo session drove home the point that NVIDIA powers consumer electronics products, not computers for the workplace, although performance is comparable for many – most – personal applications.
NVIDIA makes chips that power a big slice of the non-iPad tablet market. The company is putting thousands of engineers to work supporting both Ice Cream Sandwich – an attempt to unify the disparate flavors of Android into a single market for app developers – and Windows 8.
With worldwide tablet sales approaching 100 million units, Huang called it the “fastest growing device in consumer electronics history,” and said that non-iPad tablets are taking an ever larger share of that market, currently at 40%.
NVIDIA’s flagship CPU is the Tegra 3, a four plus one core ARM processor. Four of the cores run user applications, the fifth manages processes and housekeeping functions that are usually left to auxiliary chips, or not handled at all. Tagged the “ninja core” by Huang, it manages power consumption and touch screen processing, among other chores.
It’s powering a wide range of devices here at CES, including a 7-inch tablet from ASUS that runs Android and has a $249 target price point. Tegra, and its brothers in ARM, are increasingly integrated into vehicles too, running dashboard and entertainment interfaces. Huang calls the automotive industry “a brand new consumer electronics segment.”
Huang is not the first to say it. But he makes the point better than most, communicating a coherent and seamless vision of where the consumer electronics industry is heading.

Computer companies changing role, not ditching CES

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Microsoft says 2012 will be its last year at the Consumer Electronics Show. ASUS isn’t holding its usual we’re-just-as-sexy-as-Apple preview event. MSI is MIA.
Computer companies have been exhibiting at CES for about 20 years, migrating to the show as Comdex died out. Microsoft Bob made his debut at CES in 1995. This “consumer friendly” information manager/productivity software package apparently got lost on the way to the airport and was never seen again. He happened in Vegas, he stayed in Vegas.
Apple was the first to pull out completely, right around the time it began its transformation from a computer company to a consumer electronics giant.
The primary purpose of CES has been to introduce new products to distributors and retailers. And some of that still happens. But as local specialty electronics stores die out and the national CE chains implode, that role is quickly diminishing.
Instead, CES increasingly serves as a public relations stage to hype new products to consumers and try to get them back into stores even while they’re still nursing their post-Christmas credit card hangovers. It’s also a chance for start-ups to get noticed and for core technology companies, such as chip makers, to get their components in front of the manufacturers and designers who still show up.
And it’s a chance to meet the people you email and Skype all year long, but never get around to seeing. You see, Apple didn’t really stop going to CES, and neither will Microsoft. They won’t exhibit or hold press conferences, or hire another marching band to introduce Son of Microsoft Bob. But like Apple people, Microsoft employees will still swarm the show, even more so once they no longer have to stand booth duty.

The chips are about to fall

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So far, the only close-to-really-new announcements have come from ASUS. That might be because the 2011 CES story is about incremental improvement and minor innovations, not radically new products or services. Or it could be a question of chipsets.

Everyone is hinting or outright pimping upcoming tablet computer announcements, but not actually saying what it is. That’s a little unusual for press days at CES, but it could be because Intel has what it thinks is a huge announcement to make in a few minutes, and they’ve turned the screws on their customers with the idea of managing some kind of coordinated roll out.

ASUS could talk because its Eee Pad family is powered by Snapdragon and Nvidia silicon, plus an older Intel chip. The rest – LG, MSI, Microsoft and more – could be hiding under an embargo agreement for now.

We’ll soon know.

If A is for Apple, why not for ASUS?

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 Jonney rocks it like Steve
All he needed was the black turtleneck. OK, Steve Jobs’ reality distortion field would have helped too.

ASUS chairman Jonney Shih borrowed the Apple chairman’s presentation style, falling only a little short on the mojo. Shih introduced four different implementations of the new eee Pad family of touchscreen tablets.

First up was the Eee Pad MeMo, a 7-inch tablet device that looks a lot like a big iPod Touch and runs Android on a Snapdragon processor. Two of the other new devices are also Android-based, running an Nvidia Tegra 2 CPU/GPU combo chip set and sporting a 10-inch touchscreen.

The Eee Pad Transformer is a tablet computer with an integrated docking station that looks like a conventional laptop when it’s all snapped together. The docking station provides a keyboard, extra power and familiar ergonomics. The Eee Pad Slider does a similar trick with a slide-out keyboard.
 Slate does Windows

The powerhouse new product, and the first one to market, is the 12-inch Eee Pad Slate, which runs Windows Home 7 on a more a traditional Intel Core i5 CPU. The product demo emphasized the eee Slate’s raw computing power. It appears to be a fully functional PC with a iPad-like form factor, albeit bigger.

The Eee Pad family is not vapor ware. The products were demonstrated live on stage, and Shih gave specifics about market launch dates and price points:

  • Eee Pad Slate, available January, US$999 to $1,099.
  • Eee Pad Transformer, available April, US$399 to $699
  • Eee Pad Slider, available May, US$499 to $799
  • Eee Pad Memo, available June, US$499 to $699

Shih continually benchmarked the new products against the iPad and its iOS cousins. And he pushed the idea that ASUS is Apple’s equal when it comes to innovation, a claim that leaned heavily on the hazy concept products and services he threw out at the end.

He talked about personal cloud computing devices, something called Waveface seamless mobility, DIY 2.0 which is supposed to be the new Web 2.0, and IRIS, which stands for “inspirational research for immersive space.”
  People love sliders

Waveface and DIY 2.0 are still half-formed concepts, as Shih pointed out, while IRIS is the catch-all for futuristic concept products. Shih was clearly trying to show that he and ASUS have Apple-like vision, and compared to run-of-the-mill computer makers they do. But they also need to remember that Apple’s mystique rests on the company’s practice of only taking about real, shippable products.

Reality distortion field or not, when Jobs introduces a truly new product it comes with a high degree of confidence that Apple will shortly be selling it. Shih still has to deliver on his conceptual promises.

MSI, on the other hand, was taking on Intel’s “Only the Paranoid Survive” persona. We had to sign a news embargo agreement to enter, only to be told ten minutes later that the embargo has been lifted. Which turned out to be OK with Intel because MSI’s US head sales guy, Andy Tung, said they weren’t going to talk about interesting products like tablets until Thursday. Because of Intel.


 MSI’s sexy thing
Intel’s Dan Snyder spoke briefly about the embargoed Sandy Bridge chip, and did say that it’ll be great for transcoding video to iPhones. Unfortunately, MSI doesn’t make the iPhone.

MSI talked about three conventional computer lines: the G series for gaming and high performance audio and video, the F series for everyday business and the C series for long battery life and, presumably, mobility.

ASUS easily won the Tuesday pre-Press Day derby at CES. They recognize that success in the consumer electronics business is not about clock speed or motherboards, but about the customer experience. Apple transformed itself from a computer company into a premium consumer brand. ASUS isn’t there yet, but they know which road they need to take.

The mobile phone is the set top box

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Long-odds prediction for the 2011 Consumer Electronics Show: the mobile phone will be the set top box. Expect a prototype that tethers a large screen display to a media-rich smart phone. You walk in the room and your stuff appears on the screen. You will only have one channel and it will be whatever you want to watch, where ever you happen to be.

If someone doesn’t roll it out here in Las Vegas this week, you’ll see it shortly from Apple (which is too hip to hang at CES these days) or at a mobile phone event in someplace like Barcelona or Orlando or San Diego, at the latest.

CES starts rolling with press conferences, briefings and product previews. Tuesday is actually pre-Press day – the big boys strut their stuff on Wednesday – but it’s turning into the most interesting day of the show. ASUS began holding its press event on Tuesday a couple of years ago, and MSI joined in. CES Unveiled, which is the official small company press group-grope, also happens Tuesday. By the end of the day, it’ll be pretty clear what the high tech buzz will be for the coming week.

ASUS seems to be trying to position itself as another Apple, talking more about design than technology. It’s not quite in Apple’s league yet, but fresh designs do set it apart from the mainline CE companies. Even Sony looks grey-suit by comparison. MSI seems to be following ASUS’s lead, promising a media extravaganza.

My bet is that ASUS will introduce nicely designed computers and an iPad knock-off that misses on functionality but comes in a couple hundred bucks under Apple. It will then immediately suck the air out of its real product announcements by hyping photoshopped pictures of concept designs that look rad but will never make it to the prototype stage, let alone a production line. MSI will then throw a big party, show off some solid but not bleeding edge products and wonder why ASUS gets better coverage.

More predictions for the coming days…

  • Everyone will promise an iPad clone of one kind or another. None will come close to the integrated elegance of Apple’s product, but buried deep underneath the me-too crowd will be one or two innovations from unknown players with star potential.
  • At least one company will set itself up for iPad-like success or PlasticLogic-like embarrassment by showing a tablet that combines a next-gen e-reader’s thin, light form factor and low power consumption with a touch-screen and basic productivity apps.
  • Cisco will once again offer the show’s most autistic press non-conference and walk away patting itself on its corporate back.
  • The big, old school CE players will showcase the usual upgrades of existing product lines, but won’t have anything truly new to offer.
  • The wild card will be the CE company that finally figures out a usable user interface for IPTV. Thomson’s Joe Clayton was right fifteen years ago when he called video navigation the coming killer app of the 21st Century. We’re still waiting.
  • Look for bigger, brighter displays and fewer boxes. All the electronics for everything worth shipping to a store can pretty much fit onto a couple of circuit boards and into the case of any consumer-grade display.
  • Expect less emphasis on company app stores and more on turn-it-on-and-use-it functionality. Last year, CE companies flogged dozens of partnerships with high profile consumer brands. Not because consumers wanted it, but because they couldn’t think of anything else to say. This year they’ll have a better idea of the customer experience they’re actually trying to sell.
  • Last year, the cool new thing was bleeding edge input devices that responded to waving fingers and heavy breathing. Good stuff and there will be more of it this year, in productized form.

We’ll know soon enough. The fun is about to begin.

ASUS aims for design and lifestyle driven brand positioning

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ASUS chairman Jonney Shih gambled that he could set a meet-or-beat benchmark with an early Tuesday news conference at the Consumer Electronics Show. Risky strategy, because if he doesn’t have a game-changing announcement, ASUS will end up looking diminished with every comparison made during Wednesday’s wall-to-wall press events.

Didn’t happen. No tablet computer or e-reader or smartphone to announce.

Turns out, the game they’re trying to change is their brand positioning: shift the ASUS brand from representing smaller, cheaper, geekier laptops and netbooks to being a full-on, mainstream portable computer maker, with a design-driven, consumer electronics edge. Nowhere near, say, Sony’s level, but they’re certainly taking their first steps along that road. The goal is to become one of the top three portable computer makers by 2011.

ASUS bamboo computer, CES 2010
 World’s first panda-recyclable laptop
Shih supported the positioning with new products. A streamlined product line for gamers and power users, with a full sized, full powered, Darth Vader-look laptop. High concept netbook styling by a brand name designer intended to appeal to women. Social responsibility and lower carbon footprints across the product line. Computers made out of bamboo. A big laptop that’s trying to evoke the black tie aura of an orchestral instrument.

More powerful, better looking, greener, more this, more that. Unfortunately, Not news, unfortunately. It would be news, albeit bad, if this year’s stuff ran just like last year’s.

They have good stuff to talk about, and likely will move into the top three in their category in the near term. The mobile computer sector, Shih said, grew by 25% in the third quarter of 2009, while ASUS grew by 56%. That’s exactly what they need to do.

From a concept perspective, Shih introduced Waveface, which might someday be a line of wearable, stuffable, mountable computing and communication devices, tightly integrated with a networked suite of lifestyle services. Think of a smartphone that wraps around your wrist like a bracelet, or a tablet computer that folds up like a piece of paper. Game-changing stuff, if it ever becomes actual stuff.

Live from CES Unveiled, pre-press day, Tuesday 6 January 2009

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Last to first, real time tweets from Las Vegas…

  • Tethering is deciding battle between mobile carriers & CE industry. CE guys don’t get it, think it’s a tech problem. It’s the money!
  • Novatel Wireless hasn’t signed any carriers yet. Expects to Real Soon Now. If they do, it’s a significant market signal re tethering.
  • Novatel Wireless also into tethering. Selling gizmo combining mobile data card, embedded Linux, WiFi tethering. Serves 5 users at once.
  • Blaupunkt has Internet car radio. Needs tethering-capable mobile phone. Don’t count on mobile carriers cooperating with the biz model.
  • Buzzword Alert! iGo makes travel adaptors. Nice, same sh** different year. But now – pause for effect & wink knowingly – “we’re green”.
  • Boxee talking to Sigma & Intel. Broadcom reportedly doesn’t care yet: he who is last is lunch.
  • Boxee vs AppleTV. Good interfaces. AppleTV tied to iTunes. But Boxee runs on an AppleTV & pisses off Steve Jobs. Great business model!
  • Boxee runs on 1 GHz processor or better now, working towards reducing code to run as embedded app with less horsepower.
  • Boxee managed $4 mil in VC financing last month. In this market that’s like winning the Nobel prize. Nobody gets funded these days.
  • Boxee runs on Mac, Windoze, Linux. Takes content from all sources, including your computer. Puts it on TV. TV, photos, music, whatever.
  • Boxee only potential disruptor at this press event. Open source media center software. Takes content from everywhere, puts it anywhere.
  • HD Radio has neat idea. Listen to song on radio, push button, tag song, sync with iPod, buy song from iTunes. GPS integration too.
  • Lenovo on same track as MSI, good not revolutionary. When you have a hot category, take market share, not press clips I guess.
  • MSI Wind product looks good, not game-changing. WiFi, but no WiMAX. When I asked, PR person thought WiMAX was a kind of hard drive.
  • ASUS has best new stuff. Love the netbook with the swivel screen. Turns into a tablet PC or e-reader. Under 1kg. WiMAX on roadmap.
  • Three netbook makers pushing hard at CES: MSI, ASUS, Lenovo.
  • CES Unveiled, big turnout nice buffet. Open bar, but Powermat display has bigger line. This crowd is fueled by electrons, not booze.
  • Make that ASUS chairman Jonney Shih
  • Microsoft guy unveils a rad new concept: voip. Next hot idea from Redmond: padded laptop cases!
  • ASUS hot on WiMAX, introing a 512GB solid state drive
  • ASUS press conf packed, already learned something: it’s pronounced “ah-zeus”
  • In car TV top product pick for young parents, other mobile TV products getting lots of attention. More dough for services and content for sure.
  • Early leader for WTF award: HD diving mask.
  • Services seen as integral part of media product sales, “wouldn’t make sense without”
  • Mobile, cloud computing, green tech all getting serious attention. Squares with VC predictions for 2009.
  • E-readers a top growth product in 2008, albeit from a small base
  • Green products, mobile stuff, embedded Internet, input & display tech tagged as top trends for 2009
  • Early leader for Alice in Wonderland award: “CE is a necessity not a luxury”. So are cars, and auto sales are zip.
  • Early leader for understatement of the show: “consumer spending is in transition”
  • CES state of the industry press conf: DTV, mobile phones, video games & PCs account for 70% of CE sales in 2008.
  • @jodrell Truphone Anywhere uses GSM to make a plain old mobile voice call to a voip portal. Nice but not mobile voip.